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ABOUT
With 20 years of Marketing and
Writing experience, Karen Kuklinski has brought hundreds of projects to life
using the Marketing Motion and
Message Motion principles. Her belief is that getting your message out there
benefits not only you, but your customers, too.
Karen has spent 15 years with the
premier Marketing Companies of our time: Coca-Cola, Heinz and Wendy's.
While at Heinz USA, Karen was
chosen to lead the integration of every major acquisition including Chef
Francisco and Borden. Her secret? "Communication. These
were immense projects with thousands of decisions being made by hundreds
of people. Communication had everyone working together -- like an Olympic
Team winning Gold."
Next stop, Coca-Cola, where Karen
was assigned to one of Coke's Premier Restaurant Accounts, Wendy's.
Splitting her time between the restaurant locations and Wendy's Regional Office
in Columbus, Karen became an expert at listening, customer service and
developing ideas that were new/interesting and also proven to perform.
Currently the owner and founder of
UpTwist Marketing, Karen's passion is to help
people (and businesses) communicate their uniqueness consistently and in a
way that captures the audience's interest.
This has been her mission since her
first interview with Congressman Henry Hyde when she was 12 years old. She asked him what her friends wanted to know,
what's your favorite Lifesavers® flavor? In other
words -- are you like us? are you real? Visit
portfolio to view clip.
Karen holds a Bachelor of Science
in Advertising from University of Illinois in Champaign and an MBA in Marketing
from Indiana University. A published writer, Karen is a regular contributor to Inspire Magazine and is writing a
book on "Branding and Marketing your
Restaurant."
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